Fewer No-Shows. Smarter Appointment Reminders.

Automate SMS, Email, and Spruce messages personalized to each patient — HIPAA-compliant and fully integrated with your EHR.

Morf helps customers reduce no shows and cancellations with automated SMS, Email, and Spruce messages personalized to each patient — powered by your EHR data.

Reminders that handle the details — 
so your team doesn’t have to.

Morf connects directly to your EHR and appointment data to deliver the right message to the right patient at the right time. Each reminder is personalized automatically — no manual setup, no missed follow-ups. Customize by...

  • By patient record

    Adjust timing, language, or communication channel based on patient preferences (e.g., SMS vs. Spruce).

  • By insurance status

    Adapt reminders based on coverage, like pre-auth, missing info, or payment instructions.

  • By appointment type

    Send unique reminders for lab visits, telehealth sessions, or first-time intakes.

  • By visit timing

    Trigger follow-ups if the patient hasn’t confirmed 24 hours before.

Multi-Channel Patient Communication

Reach every patient where they are — use one channel or mix and match.

Morf automates reminders across multiple channels, so each patient gets messages in the format they’re most likely to see and respond to.

SMS

Fast, reliable text reminders with confirmation tracking.

Email

Branded messages with more detail, links, and instructions.

Spruce

HIPAA-compliant, in-app communication for existing patients.

Features:

  • Multi-Channel Reminders

    SMS, Email, and Spruce support with intelligent fallback routing to internal team members.

  • EHR Integration

    Sync directly with your EHR to pull appointment details, patient preferences, and visit types for dynamic, accurate reminders.

  • Smart Personalization

    Adapt message timing, tone, and content based on appointment type, insurance, or patient history.

  • No-Code Configuration

    Build and adjust your reminder flows in minutes — no IT team or developer support required.

End-to-end encryption, BAA included with every plan.

HIPAA Compliant

Complete control and security of your patient health information

FHIR Compatible

Map your data to the FHIR standard for interoperability

Flexible data backfills

Seamlessly swap out vendors and replay historical data

Fully integrated with your EHR — reminders stay in sync with your schedule and patient data.

Up and running in 4 steps

  1. 1

    Sign Up

    Create your free account

  2. 2

    Connect your EHR or calendar

    Secure and instant

  3. 3

    Set your logic

    Personalize reminders by appointment type, insurance, or patient data

  4. 4

    Launch

    Watch no-shows go down

Simple pricing that scales with your practice

Starter

Core personalization, EHR sync, single channel (SMS or Email or Spruce)

  • $99 / Month
  • 1 Channel
  • Up to 500 Reminders

Professional

Multi-channel, appointment-type templates, custom branding

  • $199 / Month
  • 1-2 Channels
  • Up to 2,000 Reminders

Growth

Advanced logic, pre-visit reminders for insurance, CC, forms, dedicated support

  • Custom Pricing
  • All Channels
  • Unlimited Reminders

No credit card required • HIPAA compliant

FAQ

Is it HIPAA compliant?

Yes. We’re fully HIPAA compliant and provide BAAs to all customers.

Do I need to change my EHR?

No. Morf integrates directly with your existing systems.

Can I use more than one channel?

Yes. You can pick SMS, Email, Spruce, or combine them.

Can I customize reminders based on appointment type or patient data?

Absolutely — this is where Morf shines.

How does Morf help reduce no-shows?

Practices using multi-channel reminders typically see a 15–50% reduction in missed appointments.

Smarter reminders. Fewer no-shows. Better patient experience.

Start automating SMS, Email, and Spruce reminders — personalized from your EHR.

No credit card required · EHR-integrated · HIPAA compliant